Be the Business Behind the Bravery

A few seconds on the coals can change a person’s belief in themselves. The funds raised can change a child’s future.

Your business can help make both possible.

On 21st October, individuals and teams from across our community will take on an extraordinary challenge: walking barefoot across hot coals.

For some, it will be a life-changing moment.

A chance to conquer fear, build confidence and discover just how much they’re capable of.

For the children and families we support, it will mean something even more important: vital help when life is tough.

But the true potential of our Firewalk can only be realised with the support of local businesses.

By partnering with us, your organisation can help transform an inspirational event into an even greater force for positive change across our community.

Could your business help power this year’s Firewalk?

Every participant who steps onto the coals will discover something remarkable: they are capable of far more than they imagined.

Every pound they raise will help local children and families facing life’s toughest challenges.

But the impact of our Firewalk reaches even further when local businesses stand alongside us.

Supporting the Firewalk is about much more than sponsoring an event. It’s about investing in people—the individuals brave enough to take on the challenge, the children and families who benefit from the funds raised, and the employees within your own organisation who will grow through the experience.

When your business backs the Firewalk, you’re helping create something truly special: an event that builds confidence, strengthens communities and changes lives.

Your support doesn’t just fund an event.

It fuels confidence.

It builds resilience.

It creates opportunities.

It changes lives.

Whether you choose to sponsor the event, fund employee places, match fundraising, donate raffle prizes or create a bespoke partnership, your involvement can help transform both the participant experience and the support available to local families.

Ways your business can create impact

Create a Corporate Team

Bring colleagues together and take on the challenge as a group.

The Firewalk offers a unique opportunity for teams to encourage one another, overcome fears together and share an incredible sense of achievement.

It’s team building with purpose.

Confidence building with impact.

Community support in action.

Match Fundraising Donations

Want to double your impact?

One of the most powerful ways to support the Firewalk is by match funding the money raised by your team.

For every pound an employee raises, your business can contribute the same amount, effectively doubling the support available for local children and families.

Not only does this increase the funds raised, it also motivates participants and demonstrates your organisation’s commitment to making a genuine difference.

Their challenge. Your support. Double the impact.

Fund Your Staff’s Registration

Show your team that you’re invested in their growth and development.

By covering registration fees for employees, you’re giving them the opportunity to take on a unique personal challenge that can boost confidence, resilience and self-belief.

It’s a team-building opportunity unlike any other—one that your staff will remember long after the event is over.

Sponsor the event

Become an official Firewalk sponsor and help us maximise the impact of every step taken across the coals.

Your sponsorship helps us deliver a safe, memorable and inspiring event while ensuring that more of the money raised can go directly towards supporting local children and families.

You’ll be recognised as a business that believes in courage, opportunity and community.

The Difference You’ll Make

Behind Cambridge’s world-famous success story lies another reality: a city where not every child has the same opportunities to thrive.

Families facing financial hardship, social isolation and other significant challenges can find themselves excluded from the opportunities that many of us take for granted.

That’s where your support can make a lasting difference.

For nearly 30 years, Red Hen has been a trusted partner to children and families across Cambridge. By building relationships, understanding individual circumstances and providing tailored support, we help families overcome challenges and create lasting positive change. Your support enables us to extend that impact to even more families who need it most.

Every sponsorship, matched donation, employee place funded, and raffle prize donated helps us reach more children with the support, encouragement and opportunities they need to build brighter futures.

By supporting the Firewalk, you’re not simply helping to stage an event. You’re helping to tackle inequality in our community, unlock potential and ensure that more local children have the chance to thrive.

Why your business should get involved

Make a Meaningful Local Impact

Show your commitment to supporting local children and families where life is tough, creating positive change right here in our community.

Invest in Your People

Give employees the opportunity to challenge themselves, build confidence, strengthen self-belief and achieve something extraordinary.

Build Team Spirit

Create a shared experience that brings colleagues together, strengthens relationships and boosts morale long after the event is over.

Align Your Brand With Courage and Achievement

Be associated with an inspiring challenge that celebrates determination, resilience, personal growth and giving back.

Demonstrate Community Leadership

Show customers, clients, employees and stakeholders that your business is committed to making a real difference and being a force for good.

Amplify Your Impact

Through sponsorship, funding employee places and match funding, you can significantly increase the support available to local children and families who need it most.

Partner with us

We know that every business is different.

Some organisations may wish to become headline sponsors, while others may prefer to support the event in a smaller but equally valuable way.

That’s why we’re happy to create bespoke sponsorship packages that align with your budget, objectives and level of involvement.

Opportunities could include:

Overall Event Sponsorship

Help us deliver the Firewalk and maximise the funds available to support local children and families.

Match Funding

Double the impact of fundraising by matching the money participants raise.

Raffle and Prizes

Donate experiences, products, vouchers or services to help us raise additional funds on the night.

In-Kind Support

Provide expertise, refreshments, venue support or other practical resources that contribute to the event’s success.

Tailored Partnerships

Have an idea of your own? We’d love to explore it. Together, we can create a package that delivers meaningful impact for the families we support while meeting your business goals.

Let’s Create Something Extraordinary Together

Whether you would like to become a major event sponsor, fund employee places, match your team’s fundraising, donate raffle prizes or discuss a bespoke partnership, we’d love to hear from you.

Every contribution helps us reach more children and families facing difficult circumstances.

Together, we can build confidence, inspire courage and create lasting change across our community.